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Keratin is the main protein nourishing hair. Due to chemical processes such as straightening, exposure to mechanical processes such as brushing and flat-ironing, or daily exposure to UV rays and free radicals, hair keratin levels decrease; taking away its resistance and vitality.
Kativa Keratin, made of hydrolyzed keratin and ceramides, rebuilds hair fibers from within to the damaged surface; which results in healthier, shinier hair.