Freedom is here
Freedom to choose what’s best for your hair.
Daily hair care formulas* with more than 91% natural origin ingredients and organic origin components, developed with processes that preserve the best in each element.
*Applies only to shampoo, conditioner and deep treatment.
Salt, sulfates, paraben and gluten-free hair care lines; that do not damage the hair fiber and help maintain straightening and color treatments.
A complete portfolio of formaldehyde-free straightening products that do not generate toxic vapors.
All Kativa products hold the Leaping Bunny Cruelty Free International Certification.