United States

Natural Beauty, Real Power

Our products combine the best of nature with professional innovation to nourish, strengthen, and transform your hair from the root.

Discover our complete product lines.

By benefit
By Product type
Biotina Shampoo
Biotina Shampoo
Biotina
Anti-Frizz Straightening
Anti-Frizz Straightening
Straightening Antifrizz
Brazilian Straightening Brunette
Brazilian Straightening Brunette
Brazilian Straightening
Brazilian Straightening Blonde
Brazilian Straightening Blonde
Brazilian Straightening
Brazilian Straightening
Brazilian Straightening
Brazilian Straightening
Post Straightening Deep Treatment
Post Straightening Deep Treatment
Post Straightening
Post Straightening Conditioner
Post Straightening Conditioner
Post Straightening
Post Straightening Shampoo
Post Straightening Shampoo
Post Straightening
Coconut Oil
Coconut Oil
Coconut
Coconut Deep Treatment
Coconut Deep Treatment
Coconut
Coconut Conditioner
Coconut
Coconut Conditioner
Coconut
Coconut Shampoo
Coconut Shampoo
Coconut
Curly Plex Styling Gel
Curly Plex Styling Gel
Curly Plex
Curly Plex Oil
Curly Plex Oil
Curly Plex
Curly Plex Deep conditioner
Curly Plex Deep conditioner
Curly Plex
Curly Plex Shampoo
Curly Plex Shampoo
Curly Plex
Curly Plex Refresh
Curly Plex Refresh
Curly Plex
Curly Plex Activador Strong
Curly Plex Activador Strong
Curly Plex
Curly Plex Activador Cream
Curly Plex Activador Cream
Curly Plex
Shea Butter Deep Treatment
Shea Butter Deep Treatment
Shea Butter
Shea Butter Conditioner
Shea Butter Conditioner
Shea Butter
Shea Butter Shampoo
Shea Butter Shampoo
Shea Butter
One Instant Repair Kativa
One Instant Repair Kativa
One Instant Repair
Hyaluronic Deep Treatment
Hidrata tu pelo al máximo para combatir el frizz y reparar las puntas abiertas.
Hyaluronic Deep Treatment
Hyaluronic
Hyaluronic Conditioner
Hidratación profunda y antiquiebre. Shampoo que limpia delicadamente el cabello.
Hyaluronic Conditioner
Hyaluronic
Hyaluronic Shampoo
Hidratación profunda y antiquiebre. Shampoo que limpia delicadamente el cabello.
Hyaluronic Shampoo
Hyaluronic
Macadamia Oil
Macadamia Oil
Macadamia
Macadamia Deep Treatment
Macadamia Deep Treatment
Macadamia
Macadamia Conditioner
Macadamia Conditioner
Macadamia
Macadamia Shampoo
Macadamia Shampoo
Macadamia
Colageno Deep Treatment
Colageno Deep Treatment
Colageno
Colageno Conditioner
Colageno Conditioner
Colageno
Colageno Shampoo
Colageno Shampoo
Colageno
Blue Violet Conditioner
Blue Violet Conditioner
Color Therapy
Blue Violet Shampoo
Blue Violet Shampoo
Color Therapy
Antibrass Conditioner
Antibrass Conditioner
Color Therapy
Antibrass Shampoo
Antibrass Shampoo
Color Therapy
Vitamin-E Deep Treatment
Vitamin-E Deep Treatment
Vitamin-E
Vitamin-E Conditioner
Vitamin-E Conditioner
Vitamin-E
Vitamin-E Shampoo
Vitamin-E Shampoo
Vitamin-E
Argan 4 Oils
Argan 4 Oils
Argan Oil
Argan Oil Shine
Argan Oil Shine
Argan Oil
Argan Oil Deep Treatment
Argan Oil Deep Treatment
Argan Oil
Argan Oil Conditioner
Argan Oil Conditioner
Argan Oil
Argan Oil Shampo
Argan Oil Shampo
Argan Oil
Keratina Conditioner
Keratina
Keratina Conditioner
Keratina
Keratina Oil
Keratina
Keratina Oil
Keratina
Keratina Deep Treatment
Keratina
Keratina Deep Treatment
Keratina
Keratina Shampoo
Keratina
Keratina Shampoo
Keratina
Total Plex Shampoo
Total Plex Shampoo
Total Plex
Total Plex Conditioner
Total Plex Conditioner
Total Plex
Total Plex Kit
Total Plex Kit
Total Plex
Reconstructive Sealant Total Plex
Reconstructive Sealant Total Plex
Total Plex
Biotina Hair Lotion
Biotina Hair Lotion
Biotina
Bond Builder Concentrate Total Plex
Bond Builder Concentrate Total Plex
Total Plex
Cruelty Free

Our commitment is to produce high quality products without affecting animal welfare. None of our products are tested on animals.

Vegan

Our products are internationally certified by the Vegan Society. They contain no ingredients of animal origin.

With Ingredients of Natural Origin

Our daily care formulas contain more than 91% ingredients of natural origin, as well as organic ingredients. In addition, they are developed with processes that fully preserve the qualities of each component.

Salt-free. Sulfate-free. Gluten-free.

Our hair care lines are made without salts, sulphates, parabens or gluten, so they do not damage the hair strand and help to maintain the chemical or mechanical treatments carried out on the hair.

Trending ingredients

Trending ingredients

Its formula is 100% vegan

Recycled packaging, responsibility for the environment.

It responds to a trend of bringing facial and body treatment ingredients to your hair care category Skinification.

Deep hydration,
your hair, your shine.

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