Keratin is the main protein nourishing hair. Due to chemical processes such as straightening, exposure to mechanical processes such as brushing and flat-ironing, or daily exposure to UV rays and free radicals, hair keratin levels decrease; taking away its resistance and vitality.
Kativa Keratin, made of hydrolyzed keratin and ceramides, rebuilds hair fibers from within to the damaged surface; which results in healthier, shinier hair.
Recommended for hair with chemical processes like straightening, or exposed to mechanical processes, such as brushing and flat-ironing.
- Shampoo 250ml / 500ml / 1000ml
- Conditioner 250ml / 500ml / 1000ml
- Intensive Treatment 35ml / 250ml / 500ml
- Combing cream / 250ml
- Liquid keratin / 60ml
Ceramides: Are substances penetrating inter-cell spaces, restoring hair fiber. They unify hair strands, strengthening and repairing damaged cuticles.
KATIVA KERATINA is FREE OF SALT, PARABENS AND GLUTEN
- Seals cuticles
- Free of salt, sulfates, parabens and gluten
Salt (sodium chloride) does not provide any benefit to hair; on the contrary, it produces frizz, puffiness and deteriorates straightening, dyeing, perm, and other treatments. Furthermore, this type of salt removes keratin, which is responsible for moisturizing and strengthening hair.
What are sulfates and which are their effects on hair?
Sulfates are ingredients added to the conventional shampoo formula, and other hair products, which act as detergents producing foam to “clean” hair. Far from damaging or affecting its appearance, they totally remove hair’s natural oil, resulting in irritation, dryness and striping keratin from hair; and besides they produce loss of color in dyed hair. Therefore, they make hair fiber more sensitive, thus increasing hair care needs.
What are parabens?
Preservatives used to extend shampoo’s shelf life; most parabens used are artificial and oil by-products. Not only parabens irritate skin, but they also affect the scalp and may cause hair loss.
What is gluten and which are its effects?
Gluten is a protein that is found in food products, such as barley, wheat, rye, etc. Gluten is not only found in food, but also in personal care products, such as conventional shampoo and conditioner, which affects people who suffer gluten intolerance; i.e. celiacs. In Kativa, people’s wellbeing is our concern and we do not use gluten in our products to prevent this situation.