12 WEEKS OF PROFESSIONAL STRAIGHT HAIR AT HOME
With its natural ingredients and a dermatologist-tested, formaldehyde-free formula, this line is designed for women with all hair types—natural, color-treated, or bleached.
Discover smooth, salon-like results by using the complete collection.
Straightens, Fights Frizz & Neutralizes
A complete straightening treatment with professional results, specially formulated for dark hair. Its vegan formula is free from formaldehyde and toxic fumes, penetrating each hair strand to deliver a flawless straight finish for up to 12 weeks — without damage.
12 weeks of professional straight hair without damaging dark hair, leaving it soft and incredibly shiny.
Mask: Smooths all hair types with excessive volume and frizz.
Shampoo: Gently cleanses straightened hair while leaving it hydrated, soft, and shiny.
Conditioner: Softens, detangles, and seals the cuticle of straightened hair, keeping it smooth, hydrated, and shiny.
Step 1: Wash hair with shampoo only and dry 100%.
Step 2: Apply the straightening mask, let it sit for 15 minutes, then remove excess product using a comb.
Step 3: Blow-dry while brushing.
Step 4: Flat iron the hair.
Step 5: Rinse with water, wash with shampoo, and apply conditioner.
Step 6: Blow-dry again.
Provides intense hydration thanks to its powerful ability to absorb moisture and hold up to 1,000 times its weight in water.
Protects hair while adding shine, hydration, and softness.
Shields hair and delivers shine, moisture, and silky smoothness.
With Hyaluronic Acid, it delivers ultra-hydration to the hair thanks to its powerful ability to absorb moisture and retain up to one thousand times its weight in water. Plant-Based Keratin, Organic Argan Oil, Shea Butter Oil, and Amino Acids protect the hair fiber while providing shine, deep hydration, and silky softness.
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